Here is a Mar. 27th, 1906 receipt from the “THE EVENING NEWS CO. GRAND RAPIDS, MICH.” In which they are wanting payment [from Coppes, Zook & Mutschler Co.] for placing an advertisement in their paper. The ad. read “Wanted – A spindle carver, thoroughly competent and responsible; steady work; state experience and wages expected. Coppes, Zork (sp) & Neutschler (sp) Co., Nappanee, Ind.
This ad. appeared six times in their paper and cost $1.32. The company wanted an experienced workman to operate a “spindle carver” machine. Was this a new machine in the C, Z & M Co. operations? Likely, the company did not have anyone experienced with this machine and decided to look in the “furniture capital of the world” for an experienced workman that the company would then try to lure away from his job to a new town. Wonder what the rubber stamp “PLEASE DO NOT REMIT IN STAMPS.” Is about? Have enough people tried to pay their accounts with stamps (postage?) that they needed to make and use a rubber stamp.
Welcome to Bill’s History Corner.
Today we have a scan of a page from “THE FURNITURE WORKER” dated December of 1920. As you can read, Coppes Bros. & Zook Company was starting a large advertising campaign in several magazines.
Coppes Bros. & Zook was aiming their ads. at furniture dealers, pointing out how easy it will be for them to have a huge sales event by having a Coppes Dutch Kitchenet sale in their store. This was the method that Coppes Bros. & Zook used to sell cabinets. Any store with enough floor space was a candidate for having a Coppes Kitchen Cabinet sale. Coppes would send a Coppes employee to the store during the sale to help with selling the cabinets. Each family that came into the store just to look at the new kitchen cabinets was given a souvenir, usually something with the Coppes logo on it.
Also, interesting is the notice of two upcoming Dutch Kitchen Cabinet displays at different Furniture Expositions in Chicago at the Western Furniture Exhibition building and at New York’s Furniture Exchange.